Consumer Redressal

Sir/Madam My friend has got a Reliance GSM connection.I have recharged a special tariff voucher of Rs.44 which will give sms benefits.I have recharged this amount on 13.11.2013 through a local retailer(after seeing leaflets and handouts issued by Reliance).Though the recharge was successful and amount was deducted ,I didnt got the sms service. I waited for 3 days, but the service didnt got activated. When I called the Customer Care executives of Reliance GSM, they informed me that I am not eligible for that service as I am not a new customer. Even few weeks before this pack was for all but now it was only for new customers. In the leaflets, nowhere it is mentioned that it is for the new customers.I requested several times to credit that amount to my talktime balance or if it is simply restricted to sms packs,I am ready to pay the extra amount in any of the Reliance outlets so that it can to converted to the next valid sms pack but in vain.APPELLATE AUTHORITY didnt help either.Pls help